BackstageKloset.ca, a Canadian fashion and accessories brand was facing a major challenge: their website was stuck on Page 8 of Google’s search results. This was main issue that was just producing negligible organic traffic. When they contaced us then at Cyprus Digital Agency we developed a full-scale SEO strategy that propelled BackstageKloset.ca from 0 traffic to 5.67K organic clicks. On other hand with over 32K impressions, a 2.5% CTR. We helped to rank the website from an average position of 9 to Google’s Page 1.
Key SEO Challenges
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Low Search Visibility: Priority keywords stuck on page 8 or lower.
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Technical Issues: Slow page speed, unoptimized meta tags, and missing structured data.
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Thin Content: Product pages lacked keyword-rich descriptions and internal links.
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Weak Backlink Profile: Limited authority in a competitive fashion niche.
Our SEO Strategy
1. Comprehensive SEO Audit
We started with a full technical audit to detect crawl errors, indexation issues, and performance bottlenecks. This mirrors our approach in WordPress Website Restoration, where foundational fixes set the stage for rapid growth.
2. Keyword Research & Content Optimization
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Targeted long-tail, high-intent fashion keywords.
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Optimized product descriptions, meta titles, and H1/H2 tags.
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Published engaging blog content to capture informational queries.
3. Technical SEO Enhancements
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Improved page speed with image compression and caching.
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Added structured data markup for products to enable rich snippets.
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Fixed mobile usability issues, applying methods similar to our eCommerce Website Redesign & Shipping Optimization.
4. High-Quality Backlink Building
Acquired niche-relevant backlinks to strengthen domain authority. In this we used the HARO technique which is our best backlinking technique. Apart from that we also used the social signaling as well. We created a best strategy for that too , and it helped us a lot in getting more traffic.
5. Strategic Internal Linking
We Implemented smart internal linking, similar to our Custom Plugin Development and WooCommerce Plugin Documentation Services, boosting topical relevance and user navigation.
Results Achieved by Our SEO Strategy
In only six months, BackstageKloset.ca experienced:
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5.67K organic clicks (from nearly zero).
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32K search impressions with a 2.5% CTR.
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Average Google ranking jump from Page 8 to Page 1.
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Consistent growth trend, as shown in Google Search Console performance reports.
Key Takeaways of this Project SEO
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Holistic SEO Works: Combining on-page, off-page, and technical SEO drives measurable results.
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Content is King: Well-researched, keyword-optimized content is crucial.
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Ongoing Monitoring: SEO success requires continuous analysis and refinement.
Why Choose Cyprus Digital Agency
Our proven track record spans multiple industries. Explore more success stories:
Start Your SEO Growth Journey
Whether you’re a startup or an established eCommerce brand, Cyprus Digital Agency can help you achieve Page 1 rankings and consistent traffic growth.
📞 Contact us today to experience the same success as BackstageKloset.ca.
