When RentZoneAlbania.com approached Cyprus Digital Agency their online presence was nearly invisible. With almost no clicks and minimal keyword rankings, the car-rental brand needed a powerful SEO strategy to capture Albania’s booming travel market. Within just a month we transformed their traffic from “dead” to 28.7K clicks and over 1.06 million impressions.
The Challenge Website faced
- Minimal Organic Visibility: Almost no presence in Google’s top results.
- Weak Keyword Targeting: even the main Competitive terms like rent a car Albania were out of reach. So it was very difficult for the website.
- Low Click-Through Rate (CTR): The few impressions they had produced negligible clicks. The CTR was also so low.
So after looking at all this RentZoneAlbania required a full technical audit, keyword repositioning, and an aggressive content.
Our Proven SEO Strategy
1️⃣ Comprehensive SEO Audit
After looking all these issues we started from technical side . We uncovered site-speed issues, missing schema and weak internal linking was creating limited indexation. SO first these technical barriers first.
2️⃣ Targeted Keyword Research
We focused on the long tail keywords and also short term. But our main aim was Focused on high-intent keywords such as:
- rent a car Albania
- Tirana airport car rental
- luxury car rental Albania
3️⃣ On-Page Optimization
- Compelling meta titles & descriptions to lift CTR.
- Structured H1–H3 hierarchy for better readability.
- Optimized images with descriptive alt tags.
4️⃣ High-Value Content Creation
We added location-based landing pages and blog content to capture informational and transactional searches.
5️⃣ Local SEO & Link Building
For the local SEO and link building we used the local pages and also we made the HARO technique.
- Built authoritative backlinks through guest posts and Albania travel directories.
- Claimed and optimized Google Business Profile for maximum map visibility.
6️⃣ Continuous Monitoring & Adjustments
Weekly tracking in Google Search Console ensured we pivoted quickly when algorithm updates occurred.
The Results of our strategy
The impact was dramatic and measurable:
Metric | Before | After |
Total Clicks | Near 0 | 28.7K |
Total Impressions | Under 10K | 1.06M |
Average CTR | <0.5% | 2.7% |
Average Position | >50 | 7.5 |
The graph tells the story: a flatline transformed into a steep growth curve, validating every optimization step.
Key Takeaways
- Technical Health Drives Growth – Fast, crawlable sites win.
- Local SEO is Critical – Google Map Pack optimization brought highly qualified leads.
- Content + Links Build Authority – Consistent content and white-hat backlinks fueled rankings.
- Data-Driven Iteration – Continuous analysis kept results climbing.
Why Choose Cyprus Digital Agency
We specialize in Local SEO for travel and automotive businesses, delivering measurable ROI through:
- Expert audits and keyword research
- Transparent reporting
- Proven growth frameworks
If your business needs the same surge in traffic and leads, our SEO services are ready to help.