This is another case study on which we completed successfully. When KevinPirie.com, a professional coaching and consulting website partnered with Cyprus Digital Agency, they were also facing the common challenge of low organic visibility. This is very common issue in all most of the website. But every website has different issues due to this happen. So it is always very important to understand the website health. In different niche and with different intent the strategy differs. So also created a very unique strategy for this as well. And then by our targeted SEO framework, we boosted traffic 5X, achieving 8.62K total clicks and 410K impressions in just a few months.
Initial SEO Challenges
- Limited Organic Reach: Almost no presence in Google’s top results. The website was not even present in top 10 pages . The average position was also above 50.
- Low Click-Through Rate (CTR): Only 2.1% despite a growing impression base.
- Average Position of 21.7: Far from page one, reducing discovery and conversions.
Our SEO Game Plan
1️⃣ Technical SEO Audit
- There were many issues in the indexing and 404 pages.
- There were also issue in the crawling rate as well.
- Fixed slow load times and mobile responsiveness issues.
- Implemented structured data for rich snippets.
2️⃣ Keyword Strategy
This is very important part of seo. So we always concentrate very much on it. We apply a mixed approach. We researched high-intent keywords aligned with Kevin’s coaching niche, targeting phrases such as
- executive leadership coaching
- career development mentor
- professional growth consultant
3️⃣ On-Page Optimization
- We optimized meta titles and descriptions for better CTR.
- Improved internal linking to distribute authority across key service pages.
- Added descriptive alt text to all images.
- We optimized the headings and subheading as well.
4️⃣ Content Development
- We always first understand intent of the business and then make the content strategy according to the intent of the business.
- We prefer to Publish long-form blog posts answering audience pain points.
- Created case studies and success stories to capture informational searches.
5️⃣ Authority Building & Local SEO
- Built quality backlinks from industry-relevant sites.
- Optimized Google Business Profile for regional visibility.
6️⃣ Ongoing Monitoring & Tweaks
Using Google Search Console, we refined strategies weekly to align with algorithm changes.
Measurable Results
| Metric | Before | After |
| Total Clicks | ~1.7K | 8.62K |
| Total Impressions | ~80K | 410K |
| CTR | 1.2% | 2.1% |
| Average Position | 21.7 | Top 10 for target keywords |
The growth curve shows a clear inflection point where we “Started SEO,” followed by steady, compounding traffic gains.
Key Takeaways of SEO Improvment of KevinPirie.com
- Holistic SEO Pays Off – Technical fixes plus on-page and off-page tactics work synergistically.
- Quality Content Wins – Value-driven blog posts and case studies attracted natural backlinks.
- Continuous Iteration Matters – Regular GSC analysis and agile adjustments ensured momentum.
Why Chose Cyprus Digital Agency
Our data-driven approach and transparent reporting gave Kevin a clear view of ROI and helped establish long-term authority in a competitive coaching market. You can discuss your business with us , coctact the CDA now.
