In today’s competitive local search landscape achieving top rankings on Google is crucial for driving foot traffic and generating leads. Recently we worked with the Kevin Pirie & Son Auto Electrical, Air Conditioning, MOT, a well-established auto repair shop in Dundee. It is a perfect example of how strategic local SEO can transform online visibility into real business growth.
This case study highlights the steps we took at Cyprus Digital Agency to rank their business #1 on Google Local Pack for key keywords like:
- “Car air conditioner repair Dundee”
- “Car air filter replacement Dundee”
- “Car AC service Dundee”
The Challenge of SEO
Despite having years of industry experience, Kevin Pirie & Son was struggling to compete online. Their Google Business profile had minimal optimization and their website lacked strong local signals, They were not appearing in the top three results of the local map pack.
Our main objectives were:
- Improve local search rankings.
- Increase organic visibility and Google Maps impressions.
- Drive more local customers to the shop.
- Build trust through reviews and optimized content.
Our SEO Strategy to rank the Google My Business
-
Google Business Profile Optimization
We started by fully optimizing their Google Business Profile:
- Added detailed service descriptions and categories.
- Optimized opening hours, business attributes, and geotagged images.
- Integrated targeted keywords naturally into the profile.
👉 Similar to our other optimization projects, like Professional Service Page Redesign, this step was crucial to building a strong local presence.
-
Keyword Targeting & On-Page SEO
We performed local keyword research to identify the highest-value search terms in Dundee. The content and meta tags were optimized for location-based keywords like:
- Car AC Service Dundee
- Car Air Conditioner Repair Dundee
- Auto Repair Shop Dundee
This strategy mirrored the same precision we used in previous projects such as Madam Sir Restaurant SEO Case Study.
-
Local Citations & Backlinks
We created consistent NAP (Name, Address, Phone) listings across top local directories and relevant platforms. This helped boost local authority and ranking signals.
We also built high-quality backlinks through regional directories and niche forums, a technique we successfully applied in other SEO campaigns like Colourland.com SEO Case Study and BackstageKloset SEO Case Study.
-
Review Management Strategy
Positive reviews are a powerful local ranking factor. We encouraged customers to leave genuine reviews by:
- Creating easy review funnels.
- Sending follow-up messages post-service.
- Highlighting the review page in email signatures.
Within a few weeks, their profile went from barely visible to a trusted, high-rated listing with consistent engagement. On many others keywords they are ranking in top 10 as well.
-
Performance Tracking & Continuous Improvement
We monitored their performance using Google Search Console, Google Analytics, and GMB Insights. Adjustments were made every two weeks to maintain growth.
This ongoing process of data-driven SEO improvements is similar to our work on projects like API Integration for Streamlined Data Processing and Custom WooCommerce Add-on for Checkout Optimization.
📈 The Results
✅ Top 3 ranking in Google Map Pack for multiple competitive local keywords.
✅ Over 45% increase in calls and direction requests from Google Business profile.
✅ Improved brand trust with 60+ customer reviews and a 4.7★ rating.
✅ Increased organic website visits and foot traffic to the shop.
Their business now dominates Google’s first page — proof that smart local SEO strategies deliver measurable results.
Key Takeaways of Our Local SEO
- Local SEO is powerful for service-based businesses targeting nearby customers.
- A well-optimized Google Business profile can be more effective than expensive ads.
- Consistency in NAP, keyword targeting, and reputation building drives real ROI.
- Data-driven strategies keep your rankings sustainable over time.
Final Thoughts For this Successful GMB ranking
Our work with Kevin Pirie & Son Auto Electrical, Air Conditioning, MOT demonstrates how a focused local SEO strategy can boost visibility, engagement, and sales for small and medium businesses.
If you’re ready to grow your local business and appear at the top of Google just like Kevin Pirie & Son —
👉 Contact Cyprus Digital Agency today for your personalized SEO strategy.
🕸 Related Case Studies
