In today’s hospitality industry, online visibility is everything. Travelers don’t just book rooms — they search for experiences, reviews, and the best deals online. For hotel brands like Wyndham Garden Ajman contacted us for ranking organically .
When WyndhamGardenAjman.com partnered with Cyprus Digital Agency, their goal was clear:
“Increase organic traffic, improve keyword rankings and drive more direct hotel bookings without relying heavily on paid ads.”
Through advanced SEO techniques, content optimization and a strong local search strategy, we helped Wyndham Garden Ajman achieve a remarkable transformation — from low to high organic traffic with 21.2K clicks, 586K impressions, and an impressive average CTR of 3.6%.
About the Client – Wyndham Garden Ajman
Wyndham Garden Ajman Corniche is a luxury beachfront hotel located in the heart of Ajman, UAE. It caters to both business and leisure travelers. They offers premium amenities such as ocean-view suites, international dining, spa services and event facilities as well.
Their website was struggling to rank organically for valuable search queries such as:
- “4-star hotels in Ajman”
- “beachfront hotels in Ajman”
- “best hotel deals Ajman Corniche”
The digital competition in the UAE’s hospitality sector is very high . It is very dominated by aggregators like Booking.com, TripAdvisor, and Agoda . So it is more difficult to organic growth even more challenging.
The Challenges of SEO
When WyndhamGardenAjman.com approached Cyprus Digital Agency, several SEO issues were holding the site back:
- Low organic traffic due to limited keyword optimization
- Duplicate metadata across multiple pages
- Unoptimized local SEO setup (Google Business Profile missing critical data)
- Slow mobile performance due to heavy image files and scripts
- No structured data or schema markup, meaning Google wasn’t properly understanding the site’s content
- Weak backlink profile, with few authoritative mentions
The brand needed an SEO overhaul that not only improved visibility but also supported direct hotel bookings reducing reliance on third-party booking platforms.
Our SEO Strategy
At Cyprus Digital Agency, we believe in data-driven, result-focused SEO. For Wyndham Garden Ajman we always use a approach that included a combination of on-page optimization, technical SEO fixes, content strategy and local SEO enhancement.
Let’s break it down step-by-step:
- Comprehensive SEO Audit
We started with a full website audit to uncover performance bottlenecks. Using tools like Google Search Console, semrush and Screaming Frog, we identified:
- Crawl errors
- Duplicate or missing meta tags
- Keyword cannibalization
- Non-optimized URLs
- Slow-loading images
This gave us a clear roadmap for optimization.
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Technical SEO Improvements
To ensure better crawlability and user experience, we implemented:
- Lazy loading for images to improve Core Web Vitals
- Compression and minification of CSS, JS, and HTML files
- HTTPS redirects and canonical tags to prevent duplicate content
- Mobile-first enhancements for faster navigation
- Updated XML sitemap and robots.txt for better indexing
After these updates, the website’s page load time improved by 48%, which directly enhanced engagement and lowered bounce rates.
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Keyword Research & Content Optimization
We focused on high-intent, location-specific keywords that potential guests actually search for.
Examples include:
- “Wyndham Garden Ajman Corniche rooms”
- “Ajman hotel sea view”
- “best family hotel in Ajman”
- “affordable luxury hotels UAE”
We then optimized each page’s:
- SEO title & meta description
- H1-H3 structure
- Image alt tags
- Internal linking (to service pages and blog content)
Additionally, we created blog topics such as:
- “Top 5 Reasons to Stay at Wyndham Garden Ajman Corniche”
- “Explore Ajman: Hidden Gems Near Wyndham Garden Hotel”
- “Family-Friendly Activities Near Ajman Corniche”
This helped the brand establish content authority and attract long-tail traffic.
-
Local SEO Enhancement
Because Wyndham Garden Ajman is a hospitality brand serving local and international travelers, local SEO played a crucial role.
We:
- Optimized the Google My Business (GMB) listing with high-quality images, reviews, and accurate NAP details
- Added schema markup for hotel and local business
- Embedded a Google Map on key landing pages
- Built citations on UAE directories such as YallaBanana, DubaiLocal, and ConnectUAE
The result? The hotel began appearing in the Google 3-Pack for “Ajman hotels near Corniche.”
- Backlink Acquisition & Brand Mentions
We secured high-quality backlinks from travel blogs, UAE tourism websites, and hotel review platforms.
Examples include:
- Guest posts on travel blogs featuring Ajman
- Inclusion in “Top Hotels in Ajman” articles
- Press mentions about hospitality and tourism
This improved the domain’s authority and trustworthiness, signaling to Google that the website deserved higher rankings.
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Conversion Optimization (CRO)
We didn’t stop at rankings. we optimized for conversions too.
This included:
- Clearer call-to-action (CTA) buttons like “Book Your Stay” and “Check Availability”
- Adding booking widgets above the fold
- Integrating live chat support
- Using trust elements such as star ratings, reviews, and awards
These changes led to a notable rise in direct booking inquiries from organic visitors.
The Results of our SEO
After six months of SEO and continuous optimization, WyndhamGardenAjman.com achieved:
✅ 586K Impressions — The website appeared nearly 600,000 times in Google search results.
✅ 21.2K Organic Clicks — Steady growth in user engagement and discovery.
✅ 3.6% CTR (Click-Through Rate) — Above the industry average for hotel websites.
✅ Average Position Improved to 11.8 — Moving from low visibility to the first page of Google.
✅ Massive Growth in Direct Bookings — Due to better on-page UX and conversion optimization.
This shows the true power of organic SEO — sustainable, long-term growth without heavy ad spending.
Client Impact and remarks
Wyndham Garden Ajman now enjoys consistent organic traffic and brand recognition, reducing dependency on paid channels like Google Ads or Booking.com commissions.
They’ve also seen:
- A 47% increase in organic leads
- More calls and inquiries from UAE-based searchers
- Enhanced brand authority in the hospitality industry
🔗 Related Case Studies You May Like
We’ve helped many brands achieve similar success with our strategic SEO and website solutions. Check out:
- Professional Service Page Redesign – A Successful Case Study
- Custom Watch Design Tool Developed by Cyprus Digital Agency
- Colourland.com SEO Case Study – Top 10 in 3 Months
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- BackstageKloset.ca SEO Case Study – From Google Page 8 to Page 1
Each project demonstrates how Cyprus Digital Agency tailors SEO strategies based on the client’s niche, competition, and goals.
Ready to Grow Your Business Online in Cyprus
If your hotel, restaurant, or business website needs more visibility, it’s time to act.
Let Cyprus Digital Agency transform your traffic and bring measurable SEO results.
📍 Cyprus Digital Agency
📞 +357 94550893
🌐 www.cyprusdigitalagency.com
